21 Dec 2011 |
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The ways in which we consume media have changed dramatically over the last decade; from the rise of the internet and online media that we use today, to the emergence of the Smartphone which has allowed us to stay in touch with global affairs – wherever we are. One start-up organisation, clipDO, has taken this a step further by developing a brand new service for the Kindle which is due to be launched this month. Using a browser button known as a bookmarklet allows users to ‘clip’ news articles and other pieces of text from the web, to send to their Kindle e-reader. Just as we can with a Smartphone, clipDO enables us to access news on the move, but gives us the added bonus of being able to store it for a later date. Suitable for those of us who are unable to take time out in the day, this innovative service also allows us to catch up with the week’s events on our commutes, at the gym, or from the comfort of home. It’s also is ideal if, like many of us, you prefer to use a wide range of sources, rather than subscribing to one publication. Sharing on the moveIn an age where we are constantly sharing media with others, clipDO also allows you to recommend articles and swap your reading lists with other Kindle users. Specialist insurer Hiscox, who deliver a range of specialist insurance including small business owner insurance have sponsored the free clipDO service. Commenting on the initiative, Simon Wood, Marketing Manager at Hiscox said: “Hiscox has been building a direct brand in the UK for the last ten years. Our experience in the market has built an excellent understanding of our customers and how to engage with them effectively. More recently we have accelerated our online presence with innovative advertising campaigns such as our partnership with clipDo. This partnership has given us the opportunity to target audiences who are on the move on the increasingly popular Kindle Platform.’’ If you’d like a taster, you can try clipDO here: http://clipdo.com Hiscox is an insurance provider listed on the London stock exchange which specialises in niche areas of the insurance market. The company sells both personal and commercial insurance cover in a range of areas. For high net worth individuals products include property and contents insurance, fine art and classic car insurance as well as personal accident cover. Hiscox also offers companies professional indemnity insurance, hacker insurance and political risk insurance. For further information about clipDO, or to schedule an interview with Managing Director Jon Slinn, please call +447977402918 (UK) or e-mail jon@tangaro.net This content was supplied by Hiscox.
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