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 With an increasing number of users looking and booking accommodation online, ensuring your bed and breakfast website not only turns visitors into bookings, but attracts visitors in the first place should be of paramount importance. There are number of steps you can take as an accommodation provider to do this.
Here at Goodwebpractices we can offer owners a complete review of their current website and propose solutions to improve performance to increase your occupancy rate. Listed in this article are some of the areas we can help you look at for your bed and breakfast internet marketing solutions.
Bed and Breakfast Directories
Making the right choice about which directories to list on can be a
real nightmare as there are so many to chose from especially as they
vary in price so much. With experience in this area and substantial
website referral data for a bed and breakfast we worked with, we are
able to best advise which directories are worth investing in. There are
some really great sites to be listed on, which provided a fantastic
supply of visitors who are specifically looking for the accommodation
that you provide. Our focus will be to increase traffic to your site,
but importantly with visitors who are likely to make a booking with
you. We help reduce the risk of choosing directories by providing you with recommended links.
Search Engine Rankings
Organic traffic should be the main focus for your site as it is
free! Ensuring your website is Search Engine Optimised is key to
receiving traffic from search engines such as Google, MSN live and
Yahoo. There are a number of steps to achieving this including
manipulating page titles, meta keywords and page descriptions... However,
this can only be done successfully if you know your target market and
the keywords you should be focusing on. Here at Goodwebpractices we are
able to help you decide this, to ensure maximum traffic to your
website.
Pay-per-click Advertising
Using paid advertising can be a viable internet marketing strategy
for your bed and breakfast to help you show up in search engines. We
can help you set up and manage your Adwords account to attract more
visitors, setting the monthly budget you decide upon. We can provide
reviews of the progress, readjusting targeted keywords to ensure the
highest quality visitors to your site.
Google Analytics
Google Analytics
is a fantastic free tool to help analyse your
internet marketing and website visitors. We can help install the javascript on your webstie and distill the wealth
of sometimes confusing information collected to monitor and adjust your
campaigns. For example setting up 'goals' so you can see from which
websites or keywords your visitors are booking from or establishing
which pages your visitors leave your website from and to find out why.
Joomla Bed and Breakfast Website
Here at Goodwebpractices, we believe using Joomla
is a fantastic solution for bed and breakfast accommodation websites as a Content Management System. It enables great flexibility and expansion. Joomla also allows users to run a blog incredibly easily which is truly integrated into the rest of the website, something other websites sometimes lack. Joomla also allows easy integration of images and videos to really help show of your property as well as a great contact form.
Tantallon House Bed and Breakfast Case Study
Tantallon House, which is undergoing a relaunch to Joomla in the coming weeks is a site we have been working with. Results have been fantastic, achieving the number one spot on Google for the targeted keywords as well of course the company name. Listing the bed and breakfast on a number of directories has led to a massive increase in visitors.
Importantly this increase in visitors which is clearly shown in the above Analytics graph has also lead to a large number of bookings which we tracked by setting up a 'goal' for every booking enquiry form sent. This is on top of the customers that contacted the accommodation by email!
Contact Us to Increase Your Number of Bookings!
If you would like to see similar results for your own bed and breakfast or accommodation website, then please contact us, we will be happy to help you make your business operate more effectively online!
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