03 Oct 2008 |
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One easy way to get bloggers to talk about a company or product is to give them something for free! Bloggers love free stuff! Berocca have gone down this road with the berocca blogger relief pack. Online marketers are always coming up with new and innovative ways to reach the blogosphere. Marketers enjoy connecting with bloggers because it is a great way of encouraging bloggers to talk about the product and link to the product's website. The Berocca blogger's relief packOne easy way to get bloggers to talk about a company or product is to give them something for free! Bloggers love free stuff! Berocca have gone down this road with the berocca blogger relief pack. This innovative idea is simple: Berocca setup a webpage (link) where bloggers can sign up for a pack. Here is their blurb: "The Blogger Relief Pack comes to the rescue of those tired minds. Be part of the Blogger Relief campaign to rescue those we rely on to feed our insatiable hunger for the weird wide web."
Well, yesterday I received my very own Berocca blogger relief pack and it is a pretty fun pack! Hats off to the marketing guys behind Berocca's products, it's a fantastic idea, check out the photos below which shows the contents of the pack:
Has the Berocca blogger relief pack been successful?In terms of generating talk in the blogosphere and links to their website it certainly has!
ConclusionThe Berocca blogger relief pack is a good example of raising the profile of a brand online and geting lots of inbound links by engaging the blogosphere. In a few months time, Berocca will probably 301 redirect the blogger relief page to Berocca.co.uk, a pretty effective way of generating over 500 inbound links! Comments (0)
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