08 Jul 2008 |
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Businesses operating online need to communicate that they are trustworthy in order to have a relationship with customers. Building trust is especially important when companies are selling products online.
Today, we're looking at how websites selling fake Rolex watches attempt to establish themselves as trustworthy through their websites. This niche of replica watches is particularly interesting because some websites selling fake Rolex's actually manage to overcome the initial barrier of selling a questionable product and appear to be trustworthy! Buying fake Rolex watches onlineI was surprised to learn that there are hundreds of websites selling fake Rolex watches over the internet. The quality of these websites range from poor to actually pretty good. Understanding how customers thinkEntering into the mindset of the customer, we can try to understand how a potential customer thinks... The fake Rolex market is a powerful example of how despite having a product which is dodgy, by using several approaches, replica watch websites selling brands like Rolex have been able to encourage customers to trust their businesses. How fake Rolex websites communicate they are trustworthyIn scouring the web for examples of websites selling fake Rolexes, I came across a number of techniques being used to build trust. I didn't find one particular website using all of the methods outlined below, however these 'trust builders' were present on a number of different websites:
Reason to be concerned?I hope this post has demonstrated that using the above 'trust builders', a website selling fake Rolex watches can effectively persuade a user that they are offering a service which can be trusted. It's worth saying that anyone choosing to buy a fake rolex takes a risk. Why? They run the risk of getting ripped off by a dishonest company that doesn't ship products or customs blocking the delivery. Essentially though, if users can find evidence of good customer service and evidence that they ship watches (e.g. SevenWatch and PureTimeWatch) on external sites they reduce the risk of falling for a scam. ConclusionEoghan Mccabe says that building trust online comes down to honesty and transparency. I would argue that the cornerstone to building trust online is having a product which can be trusted. This article shows that it isn't too difficult to create a website which looks trustworthy, but the key is actually selling a product which can be trusted. Fake Rolex websites will always have the stigma of selling fake products! If your business sells trustworthy products, keep a look out for our trust-builders checklist which we will be making available soon. FeedbackHow do you think businesses operating online can communicate trust? Comments (17)
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David - very interesting article!
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Hi I was thinking about starting a site but have seen some sites have been closed down before however there are still thousands operating and some sites have been going for years selling these items, does anyone know why some sites are closed but others keep going with these sort of products?
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The website bluefakes.com is a con website selling what they claim to be top end rolex copies for $500-$750 and send you cheap $100 model. They make you think your getting a "top end" "swiss movement" copy.
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Hi!
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I can speak from experience. I was burned not once, but twice. Thus far, I have nearly a thousand dollars invested in two Rolex replicas that lasted 6 months tops. Both of the watches are visually stunning! They just won't run. I bought the first one from globalreplicas.com. Yea, I know! The second came from swissreplica.com. It spent two months in the repair shop and three hundered dollars later it stopped and eventually filled up with water. I am thinking about going with puretimewatch.com for yet another venture into the unknown. My wife will kill me if I get burned again!
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i still feel angry with that bad replica watch manufacturer. last year i brought a replica rolex that cost usd 142, but the hands stop in the next week.the seller gave no good explain for me. i vow never brought cheap watch again. last week, i brought a replica watch again at watches-replica1. it works well now.i hope this is a good replica watch manufacturer then i found the pics are the same with puretime. i guess they are the one site.
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Bin. Since Herve Leger Strapless then, alone in the whole pyramid dens of Fu-mania by pretending to want to shout out, lead Zhu Herve Bandage Wenfei, song good Herve Leger Gowns fruit, Liu Yalong repeatedly beaten for several Herve Leger Strapless days....
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Although the beginning of autumn has passed, but seem fake Oakley Sunglasses on the market is still on hot sale, which may be compared with the late summer of a relationship to it.
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