The article below is taken from a proposal for a research project to investigate SME's online marketing strategy. This research is being carried out by David Towers and made available on GoodWebPractices.

Through sharing the research findings of this project I hope to receive input, so please share your thoughts about this work.

If you would like to download the full PDF of this project proposal, please click here.

Research proposal

Online marketing and small and medium sized businesses. What's going wrong?

Written by David Towers

Online marketing research proposal Good Web Practices is currently being run by two people (Alex Ashman and David Towers) who both enjoy learning.

David is researching how small and medium enterprises approach online marketing. The working title of this research is: "Why SMEs have got it wrong: A comparative study of US and UK online marketing practices". You will be able to read the research findings on GoodWebPractices over the coming 6 months.