"Helping businesses operate more effectively online"

Internet marketing strategy for SMEs
Written by David Towers   


A Houghton, K. & Winklhofer, H., 2002. Internet adoption in exporting SMEs: Development of a conceptual model. American Marketing Association. Conference Proceedings, 13, p.504.

AlonsoMendo, F. & Fitzgerald, G., 2005. A multidimensional framework for SME e-business progression. Journal of Enterprise Information Management, 18(5/6), p.678.

Beckinsale, M. & Levy, M., 2004. SMEs and Internet Adoption Strategy: Who do SMEs Listen to? The European IS Profession in the Global Networking Environment.Proceedings of the 12th European Conference on Information Systems, Turku, Finland: Turku School of Economics and Business Administration.

B Murphy, G., Celuch, K., & K Callaway, S., 2007. Small Business Internet Use And Strategic Flexibility. Journal of Small Business Strategy, 18(1), p.57.

Bruce, C., 2006. SME Business: In the Net, or out? Now's the time to choose. Insurance Brokers' Monthly and Insurance Adviser, 56(3), p.18.

Chaffey, D. et al., 2006. Internet Marketing: Strategy, Implementation and Practice, Pearson Education.

Daniel, E., Wilson, H., & Myers, A., 2002. Adoption of e-commerce by SMEs in the UK. International Small Business Journal, 20(3), p.253.

European Commission, 2003. The new SME definition: User guide and model declaration. , p.52.

Fisher, J., 2007. Moving from a Web Presence to e-Commerce: The Importance of a Business-Web Strategy for Small-Business Owners. Electronic Markets, 17(4), p.253-262.

Griffith, D.A. & Gray, C.C., 2002. The Fallacy of the Level Playing Field: The Effect of Brand Familiarity and Web Site Vividness on Online Consumer Response. Internets, Intranets, and Extranets: New Waves in Channel Surfing.

Haig, M., 2002. If You're So Brilliant...How Come You Don't Have an E-Strategy?: The Essential Guide to Online Business, Kogan Page.

Harris, L., 2002. Marketing the E-business, Routledge.

Hotchkiss, G., Alston, S., & Edwards, G., 2005. Eye tracking study: An in depth look at interactions with Google using eye tracking methodology, Technical report, Enquiro, EyeTools, and Did-It, Jun 2005.

Internet World Stats, 2007. Broadband Internet Subscribers - World Countries. Available at: http://www.internetworldstats.com/dsl.htm [Accessed March 24, 2008].

Johnson, J., 2003. Web Bloopers: 60 Common Web Design Mistakes, and How to Avoid Them, Morgan Kaufmann.

Jutla, D., Bodorik, P., & Dhaliwal, J., 2002. Supporting the e-business readiness of small and medium-sized enterprises: approaches and metrics. Internet Research, 12(2), p.139-64.

Kim, E., Nam, D.I., & Stimpert, J.L., 2004. The Applicability of Porter's Generic Strategies in the Digital Age: Assumptions, Conjectures, and Suggestions. Journal of Management, 30(5), p.569.

Levy, M. & Powell, P., 2005. Strategies for Growth in SMEs: The Role of Information and Information Systems, Butterworth-Heinemann.

Loveday, L. & Niehaus, S., 2007. Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads, New Riders Press.

McGee, M., 2008. A Small Business Marketing Success Story: John Tuggle, Guitar Teacher. Search Engine Land. Available at: http://searchengineland.com/080410-110525.php [Accessed April 18, 2008].

New Age Media , 2007. SMEs fail to embrace potential of the internet. New Media Age, p.13.

Nielsen, J. & Tahir, M., 2001. Homepage Usability: 50 Websites Deconstructed, New Riders Press.

Shu-Ching Chan & Jin-Ying Lin, 2007. Factors Influencing the Website Comprehensiveness of Small to Medium-sized Enterprises: An Empirical Study. International Journal of Management, 24(2), p.203-215.

Stockdale, R. & Standing, C., 2006. A classification model to support SME e-commerce adoption initiatives. Journal of Small Business and Enterprise Development, 13(3), p.381.

Tetteh, E. & Burn, J., 2001. Global strategies for SME-business: applying the SMALL framework. Logistics Information Management, 14(1/2), p.171-80.

Tiu Wright, L., Ul-Haq, R., & Oktemgil, M., 2006. Integrated marketing for SMEs in the global marketplace. Journal of Direct, Data and Digital Marketing Practice, 7(3), p.216.

Waller, R., 2004. Objectives of a website. Available at: http://www.waller.co.uk/object.htm [Accessed March 22, 2008].


This is the bibliography from a research project proposal investigating SME strategy online. I'd like to know what you think about the articles I've referred to and have your input in the subject area. I welcome your comments below.

Comments (3)Add Comment
Online Marketer
February 24, 2011
Votes: +0

Great use of resources here I found "Internet marketing strategy for SMEs" to be a very interesting read. Another valuable site I have found on Search Marketing and Internet Marketing is a Melbourne based company - The Online Circle.

Lori Gertz
March 13, 2011
Votes: +0

Seems comprehensive David. I'd be interested in reading the whole report.

January 09, 2012
Votes: +0

Hello thanks for this opportunity, I will be interested in reading the whole project pls as I'm writing a project similar to yours. Business strategy and marketing strategy for a particular SME. Thanks

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