| Internet marketing strategy for SMEs |
| Written by David Towers |
BibliographyA Houghton, K. & Winklhofer, H., 2002. Internet adoption in exporting SMEs: Development of a conceptual model. American Marketing Association. Conference Proceedings, 13, p.504. B Murphy, G., Celuch, K., & K Callaway, S., 2007. Small Business Internet Use And Strategic Flexibility. Journal of Small Business Strategy, 18(1), p.57. Bruce, C., 2006. SME Business: In the Net, or out? Now's the time to choose. Insurance Brokers' Monthly and Insurance Adviser, 56(3), p.18. Chaffey, D. et al., 2006. Internet Marketing: Strategy, Implementation and Practice, Pearson Education. Daniel, E., Wilson, H., & Myers, A., 2002. Adoption of e-commerce by SMEs in the UK. International Small Business Journal, 20(3), p.253. European Commission, 2003. The new SME definition: User guide and model declaration. , p.52. Fisher, J., 2007. Moving from a Web Presence to e-Commerce: The Importance of a Business-Web Strategy for Small-Business Owners. Electronic Markets, 17(4), p.253-262. Griffith, D.A. & Gray, C.C., 2002. The Fallacy of the Level Playing Field: The Effect of Brand Familiarity and Web Site Vividness on Online Consumer Response. Internets, Intranets, and Extranets: New Waves in Channel Surfing. Haig, M., 2002. If You're So Brilliant...How Come You Don't Have an E-Strategy?: The Essential Guide to Online Business, Kogan Page. Harris, L., 2002. Marketing the E-business, Routledge. Hotchkiss, G., Alston, S., & Edwards, G., 2005. Eye tracking study: An in depth look at interactions with Google using eye tracking methodology, Technical report, Enquiro, EyeTools, and Did-It, Jun 2005. Internet World Stats, 2007. Broadband Internet Subscribers - World Countries. Available at: http://www.internetworldstats.com/dsl.htm [Accessed March 24, 2008]. Johnson, J., 2003. Web Bloopers: 60 Common Web Design Mistakes, and How to Avoid Them, Morgan Kaufmann. Jutla, D., Bodorik, P., & Dhaliwal, J., 2002. Supporting the e-business readiness of small and medium-sized enterprises: approaches and metrics. Internet Research, 12(2), p.139-64. Kim, E., Nam, D.I., & Stimpert, J.L., 2004. The Applicability of Porter's Generic Strategies in the Digital Age: Assumptions, Conjectures, and Suggestions. Journal of Management, 30(5), p.569. Levy, M. & Powell, P., 2005. Strategies for Growth in SMEs: The Role of Information and Information Systems, Butterworth-Heinemann. Loveday, L. & Niehaus, S., 2007. Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads, New Riders Press. McGee, M., 2008. A Small Business Marketing Success Story: John Tuggle, Guitar Teacher. Search Engine Land. Available at: http://searchengineland.com/080410-110525.php [Accessed April 18, 2008]. New Age Media , 2007. SMEs fail to embrace potential of the internet. New Media Age, p.13. Nielsen, J. & Tahir, M., 2001. Homepage Usability: 50 Websites Deconstructed, New Riders Press. Shu-Ching Chan & Jin-Ying Lin, 2007. Factors Influencing the Website Comprehensiveness of Small to Medium-sized Enterprises: An Empirical Study. International Journal of Management, 24(2), p.203-215. Stockdale, R. & Standing, C., 2006. A classification model to support SME e-commerce adoption initiatives. Journal of Small Business and Enterprise Development, 13(3), p.381. Tetteh, E. & Burn, J., 2001. Global strategies for SME-business: applying the SMALL framework. Logistics Information Management, 14(1/2), p.171-80. Tiu Wright, L., Ul-Haq, R., & Oktemgil, M., 2006. Integrated marketing for SMEs in the global marketplace. Journal of Direct, Data and Digital Marketing Practice, 7(3), p.216. Waller, R., 2004. Objectives of a website. Available at: http://www.waller.co.uk/object.htm [Accessed March 22, 2008]. FeedbackThis is the bibliography from a research project proposal investigating SME strategy online. I'd like to know what you think about the articles I've referred to and have your input in the subject area. I welcome your comments below. Comments (3)
 |
