SME online strategy report download The article below is taken from a proposal for a research project to investigate SME's online marketing strategy. This research is being carried out by David Towers and made available on GoodWebPractices.

Through sharing the research findings of this project I hope to receive input, so please share your thoughts about this work.

If you would like to download the full PDF of this project proposal, please click here.

Internet marketing strategy for SMEs

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Written by David Towers   

Bibliography

A Houghton, K. & Winklhofer, H., 2002. Internet adoption in exporting SMEs: Development of a conceptual model. American Marketing Association. Conference Proceedings, 13, p.504.

AlonsoMendo, F. & Fitzgerald, G., 2005. A multidimensional framework for SME e-business progression. Journal of Enterprise Information Management, 18(5/6), p.678.

Beckinsale, M. & Levy, M., 2004. SMEs and Internet Adoption Strategy: Who do SMEs Listen to? The European IS Profession in the Global Networking Environment.Proceedings of the 12th European Conference on Information Systems, Turku, Finland: Turku School of Economics and Business Administration.

B Murphy, G., Celuch, K., & K Callaway, S., 2007. Small Business Internet Use And Strategic Flexibility. Journal of Small Business Strategy, 18(1), p.57.

Bruce, C., 2006. SME Business: In the Net, or out? Now's the time to choose. Insurance Brokers' Monthly and Insurance Adviser, 56(3), p.18.

Chaffey, D. et al., 2006. Internet Marketing: Strategy, Implementation and Practice, Pearson Education.

Daniel, E., Wilson, H., & Myers, A., 2002. Adoption of e-commerce by SMEs in the UK. International Small Business Journal, 20(3), p.253.

European Commission, 2003. The new SME definition: User guide and model declaration. , p.52.

Fisher, J., 2007. Moving from a Web Presence to e-Commerce: The Importance of a Business-Web Strategy for Small-Business Owners. Electronic Markets, 17(4), p.253-262.

Griffith, D.A. & Gray, C.C., 2002. The Fallacy of the Level Playing Field: The Effect of Brand Familiarity and Web Site Vividness on Online Consumer Response. Internets, Intranets, and Extranets: New Waves in Channel Surfing.

Haig, M., 2002. If You're So Brilliant...How Come You Don't Have an E-Strategy?: The Essential Guide to Online Business, Kogan Page.

Harris, L., 2002. Marketing the E-business, Routledge.

Hotchkiss, G., Alston, S., & Edwards, G., 2005. Eye tracking study: An in depth look at interactions with Google using eye tracking methodology, Technical report, Enquiro, EyeTools, and Did-It, Jun 2005.

Internet World Stats, 2007. Broadband Internet Subscribers - World Countries. Available at: http://www.internetworldstats.com/dsl.htm [Accessed March 24, 2008].

Johnson, J., 2003. Web Bloopers: 60 Common Web Design Mistakes, and How to Avoid Them, Morgan Kaufmann.

Jutla, D., Bodorik, P., & Dhaliwal, J., 2002. Supporting the e-business readiness of small and medium-sized enterprises: approaches and metrics. Internet Research, 12(2), p.139-64.

Kim, E., Nam, D.I., & Stimpert, J.L., 2004. The Applicability of Porter's Generic Strategies in the Digital Age: Assumptions, Conjectures, and Suggestions. Journal of Management, 30(5), p.569.

Levy, M. & Powell, P., 2005. Strategies for Growth in SMEs: The Role of Information and Information Systems, Butterworth-Heinemann.

Loveday, L. & Niehaus, S., 2007. Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads, New Riders Press.

McGee, M., 2008. A Small Business Marketing Success Story: John Tuggle, Guitar Teacher. Search Engine Land. Available at: http://searchengineland.com/080410-110525.php [Accessed April 18, 2008].

New Age Media , 2007. SMEs fail to embrace potential of the internet. New Media Age, p.13.

Nielsen, J. & Tahir, M., 2001. Homepage Usability: 50 Websites Deconstructed, New Riders Press.

Shu-Ching Chan & Jin-Ying Lin, 2007. Factors Influencing the Website Comprehensiveness of Small to Medium-sized Enterprises: An Empirical Study. International Journal of Management, 24(2), p.203-215.

Stockdale, R. & Standing, C., 2006. A classification model to support SME e-commerce adoption initiatives. Journal of Small Business and Enterprise Development, 13(3), p.381.

Tetteh, E. & Burn, J., 2001. Global strategies for SME-business: applying the SMALL framework. Logistics Information Management, 14(1/2), p.171-80.

Tiu Wright, L., Ul-Haq, R., & Oktemgil, M., 2006. Integrated marketing for SMEs in the global marketplace. Journal of Direct, Data and Digital Marketing Practice, 7(3), p.216.

Waller, R., 2004. Objectives of a website. Available at: http://www.waller.co.uk/object.htm [Accessed March 22, 2008].

Feedback

This is the bibliography from a research project proposal investigating SME strategy online. I'd like to know what you think about the articles I've referred to and have your input in the subject area. I welcome your comments below.

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