Personal objectives

This research project combines two subjects of professional and personal interest: business and web marketing.

My personal objective coming from this report is to contribute to both SMEs and the online marketing community.

Having worked with a number of SMEs, my experience is that many SMEs fail to understand the potential that exists for them online. I would like to help such companies by providing them with relevant tools and frameworks.

GoodWebPractices.com

In order to be able to make my research and findings available to SMEs and the online marketing community, I have created a website: www.GoodWebPractices.com. I have already started to publish articles on GoodWebPractices.com which relate to my research.

GoodWebPractices.com is not only a way for me to contribute online and make my work available to others, it is also a way that I can I have my work proof read by hundreds of people. GoodWebPractices.com has been online since the beginning of February 2008 and it is already receiving over 150 visitors a day (see Figure 1.0). People are reading and commenting on the articles which is great way for me to get feedback on my report.

To conclude I view this research project as an opportunity to deepen my understanding of SME strategy and web marketing, gain a reputation in the field and use my research as a springboard to start a career in web marketing consultancy.

Figure 1.0 - Statistics from GoodWebPractices.com for February and March 2008

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