"Helping businesses operate more effectively online"

Online marketing and small and medium sized businesses. What's going wrong?
Written by David Towers   

Online marketing research proposalGoodWebPractices is currently being run by two people (Alex Ashman and David Towers) who both enjoy learning.

David is researching how small and medium enterprises approach online marketing. This research is being done to complete his Master in International Business (MIB) at Grenoble Graduate School of Business in France.

The research proposal for this topic has been submitted and approved by his project supervisor. The current working title is "Why SMEs have got it wrong: A comparative study of US and UK online marketing practices".

You can read the research proposal by clicking on the one of the links on the right sidebar. You can also download the research plan by click here.

If you would like to make any suggestions to how this research could be improved or contribute in anyway, please contact David through our contact page.


Comments (10)Add Comment
0
Ally
April 26, 2008
84.45.138.151
Votes: +0
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Thanks for making this public and sharing your reseach results as you go along - I really appreciate this.

I'm looking forward to reading your results over the next few months

Thankyou
Ally

David Towers
David T
April 29, 2008
205.167.7.18
Votes: +0
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Hi Ally, thanks for posting! I'm looking forward to getting more of this research online. I hope you'll come back and read it when there is more online. :-)

0
Gary (Illinois)
April 30, 2008
205.167.7.18
Votes: +0
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As the owner of a small company in Illinois I look forward to seeing what recommendations you will make

0
Ally
May 01, 2008
84.45.138.151
Votes: +0
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I certainly will,
Thanks again smilies/smiley.gif

Steve | Hannisdal Express
Steve Moseley | Hannisdal Express
May 07, 2008
76.102.103.126
Votes: -1
...

Thanks for making this public David. I just downloaded it...will look forward to seeing what you recommend.

Thanks.

Steve

David Towers
David T
May 07, 2008
205.167.7.18
Votes: +0
...

You're welcome Steve. The real meat will come in the recommendations that I'll be publishing in a month or so... I'll keep you posted.

0
kodin
September 07, 2008
60.54.63.197
Votes: +0
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hi david. thanks for your research sharing. i currently doing research same field as you. about Internet Marketing for SME.

My topic about Internet Marketing Framework for SMEs, focus on 1) suitability website concept for SMEs and 2) Internet Marketing Models for SMEs.

hope we can share anythings that can support our research smilies/smiley.gif

sorry for my bad english smilies/cheesy.gif

0
Clive
September 23, 2008
196.27.100.14
Votes: +0
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Thanks for making your proposal public. I have downloaded it and I will be in touch with comments and feedback.

All the best

manirul
manirulf
January 28, 2009
116.68.197.46
Votes: +0
...

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0
marketing strategy
May 23, 2010
110.55.32.151
Votes: +1
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Marketing tip: Do you talk about your client's need and forget your own company's accomplishments in your ad?

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