Online marketing and small and medium sized businesses. What's going wrong?

GoodWebPractices is currently being run by two people (Alex Ashman and David Towers) who both enjoy learning.

David is researching how small and medium enterprises approach online marketing. This research is being done to complete his Master in International Business (MIB) at Grenoble Graduate School of Business in France.

The research proposal for this topic has been submitted and approved by his project supervisor. The current working title is "Why SMEs have got it wrong: A comparative study of US and UK online marketing practices".

You can read the research proposal by clicking on the one of the links on the right sidebar. You can also download the research plan by click here.

If you would like to make any suggestions to how this research could be improved or contribute in anyway, please contact David through our contact page.

6 Comments

Ally April 26, 2008 Votes: +0	Thanks for making this public and sharing your reseach results as you go along - I really appreciate this. I'm looking forward to reading your results over the next few months Thankyou Ally report abuse vote down vote up
David T April 29, 2008 Votes: +0	Hi Ally, thanks for posting! I'm looking forward to getting more of this research online. I hope you'll come back and read it when there is more online. :-) report abuse vote down vote up
Gary (Illinois) April 30, 2008 Votes: +0	As the owner of a small company in Illinois I look forward to seeing what recommendations you will make report abuse vote down vote up
Ally May 01, 2008 Votes: +0	I certainly will, Thanks again report abuse vote down vote up
Steve Moseley | Hannisdal Express May 06, 2008 Votes: +0	Thanks for making this public David. I just downloaded it...will look forward to seeing what you recommend. Thanks. Steve report abuse vote down vote up
David T May 07, 2008 Votes: +0	You're welcome Steve. The real meat will come in the recommendations that I'll be publishing in a month or so... I'll keep you posted. report abuse vote down vote up