Online marketing and small and medium sized businesses. What's going wrong? |
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Written by David Towers
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GoodWebPractices is currently being run by two people (Alex Ashman and David Towers) who both enjoy learning.
David is researching how small and medium enterprises approach online
marketing. This research is being done to complete his Master in
International Business (MIB) at Grenoble Graduate School of Business in
France.
The research proposal for this topic has been submitted and approved by
his project supervisor. The current working title is "Why
SMEs have got it wrong: A comparative study of US and UK online
marketing practices".
You can read the research proposal by clicking on the one of the links on the right sidebar. You can also download the research plan by click here.
If you would like to make any suggestions to how this research could be
improved or contribute in anyway, please contact David through our
contact page.
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April 26, 2008
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