The article below is taken from a proposal for a research project to investigate SME's online marketing strategy. This research is being carried out by David Towers and made available on GoodWebPractices.

Through sharing the research findings of this project I hope to receive input, so please share your thoughts about this work.

If you would like to download the full PDF of this project proposal, please click here.

Why SMEs have got it wrong: A comparative study of US and UK online marketing practices

Research proposal by David Towers

Contents
Introduction
Research objectives
- Hypothesis
- Objective
- Research parameters
  - UK and USA
  - SME
  - Online marketing
Research methodology
- Primary research
- Secondary research
Project plan
An interesting subject with meaningful deliverables
Personal objectives
- GoodWebPractices.com
Bibliography

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This contents page is taken from a research project proposal entitled "Why SMEs have got it wrong: A comparative study of US and UK online marketing practices". This research project is now being carried out by David Towers of GoodWebPractices. If you have any comments about this page please leave your comment below.

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