Tools like Analytics provide a wealth of information, so much so that sometimes you can feel lost in the details.

In this post we will discuss what we consider to be the most important statistics to check once a month to analyse how your website is performing. These 6 statistics are ideal for presenting to managers or business owners so that they can understand how their effective their website is.

We use Google Analytics here because it is a great tool to help us understand our visitors. Today we're going to talk about a way to track if visitors download files or click on links to external websites.

Tracking this sort of behaviour may be really important to see if people are interacting with the web site the way intended. For example, businesses that have their brochures or product catalogues downloadable as PDF's.