Using tools like Google Analytics it's possible to understand how effective your website is. Website stastic tools provide a wealth of information, so much so that sometimes you can feel lost in the details.
The following statistics are what we consider to be the most important stats to quickly check, month to month, to see how a website is performing:
Website statistics for managers and business owners
It can be tempting to burden business owners or managers with all the statistics that you have access to. The problem with doing this is that they will often get lost in the details and struggle to see a general pattern. These 6 key statistics are ideal for presenting to managers or business owners, so that they can understand how their effective their website is.
Although it depends on the importance of the website to a business, we would suggest that a more detailed report should be presented to the business owner or manager twice a year, and the six stats above provided monthly. The more detailed report would include statistics like top pages viewed, top downloads, top products purchased, top referring sites, top keywords and top visitor locations.
Do you think that these 6 statistics are effective in giving a quick idea of website performance?
Bounce rates can also be a useful one to look at, (even though this figure is somewhat included in page views/time on site) especially if you compare the keywords that people entered your site with, matched up to the page they landed on. That way you can ascertain what someone was hoping to see and then manipulate your page to fulfil their search. The more you do this, the lower the bounce rate (hopefully )
I agree with most these but I'd like to know why "Average time on site" is consider more important or appropriate for these monthly updates than "top pages viewed". It might help if you explain how this information is presented.
@Bryan L: Avg Time on Site is a useful measurement of success w/ integrated ad campaigns, especially brands that spend large budgets on broadcast production. 20 or 12 or even 2 minutes on a site is a significant impression, and usually for a much lower cost. Moreover, a rich interactive experience is more engaging. We use tools like compete.com to get a baseline and gauge how we stack against the competition.
@David: We also like to look at # of inbound links (sources). These are useful b/c 1) they speak inherently of others who've invested themselves in our brand, 2) they can help SEO and 3) brand impressions are extended beyond a single domain, effectively lowering the campaign's total CPM. We realized
[SO SORRY - I had some bad code in my earlier post!]
Usain Bolt runs 100m in 9.58 seconds. Is that good or bad? Unless you know what you can run it in (about double that), you've got no idea if you're doing well or not.