On Tuesday 25th January, I spoke at Manchester’s ‘Net Tuesday’ (a Net Squared initiative), the title of my presentation was Search Engine Optimisation for non-profits 101. In today's post, I am following up on the presentation with an overview of what I presented.

If you run a non for profit website or charity website, this post should help you understand why traffic from search engines is something you should be thinking about when building your site and provide guidance as to how you can make your website more visible in the search engines.

I am attending SAScon in Manchester today the 28th of April. Following on from the success of live blogging at Think Visibility 2010, I will be live blogging from SAScon in Manchester today.

SAScon stands for Search, Analytics and Social Media Conference. It is Manchester s first major not-for-profit search marketing conference and looking at the speakers list, it has the potential to be one of the best search conferences in 2010.

Today, I will be covering the following sessions: The Online Video Revolution - How Video Is Taking Over the Web, Search and Social Media, Black Hat/White Hat - does it matter any more?, Who is best positioned to exploit the social media opportunity, Running a Pan-European Search Campaign, Advanced Link Building and The Evolution of Search

I am attending Think Visibility 2010 in Leeds today (March 13th) and will be blogging live from the event.

Think Visibility is a conference for people working in online marketing and covers topics like SEO, viral marketing, conversion optimisation and affiliates.

I will be covering 8 sessions today: Local SEO strategies by Tom Critchlow, SEO case studies by Judith Lewis, Conversion rate tips and tricks by Stephen Pavlovich, Building a successful presence for your website in social news by Andrew Burnet, Making more hours with outsourcing and automation by Al Carlton and When the BBC met SEO by John O'Donovan

It is an exciting day in the North-West of England for Search Marketers as today marks the launch of SASCon, a Search, Analytics and Social Media conference in Manchester. The conference will be on the 28th of April 2010 at Manchester s Bridgewater Hall.

Keyword research is a must for those that are keen to be extra efficient in with the potential of their website. For competitive niches, it is a must.

You can get great visibility without keyword research and competitive analysis, but trust me, it becomes a whole lot easier!!

So, there are a number of keyword research and competitive analysis tools that could help you, but here I am going to focus on SEM Rush - a tool that tries to visualise the market place beyond a keyword-by-keyword basis.

The inspiration for this post came from a conversation I had earlier this week with someone working in a finance job. He asked me the question "What do you measure in SEO". When carrying out SEO work, there are two relevant measures: measures of productivity and measuring results...

The beauty of FireFox is the fact that you can install extensions to adjust it to your needs... As an SEO, an SEO-tuned FireFox is an important tool in my job.

In this post I reveal which FireFox extensions I use.

Today I made a guest post entitled 10 Essential SEO Tools on Roger Byrne's website. I created the blog post as a response to Josh Chamber's article 10 Great SEO tools and resources.

I've decided to create a summary of the post here at Good Web Practices...

We've talked about how to improve your search engine rankings, but how important do you think it is to have high search engine rankings for the keywords that your customers will be searching for?

Today we're going to look at some of the research that has looked at how users use search engines, and which positions you should want your website to rank for in search engines.

We have developed a simple framework which can be used to analyse websites' on-site optimisation. We have called this framework the "On-site SEO analysis framework".

The goal behind this framework is to give a structure for analysing a website's on-page optimisation for search engines. As a result, you can use this framework to analyse how good your own businesses website is optimised or search engines like Google, Yahoo and MSN.