It’s an exciting day in the North-West of England for Search Marketers as today marks the launch of SASCon, a Search, Analytics and Social Media conference in Manchester. The conference will be on the 28th of April 2010 at Manchester’s Bridgewater Hall.

Keyword research is a must for those that are keen to be extra efficient in with the potential of their website. For competitive niches, it’s a must.

You can get great visibility without keyword research and competitive analysis, but trust me, it becomes a whole lot easier!!

So, there are a number of keyword research and competitive analysis tools that could help you, but here I’m going to focus on SEM Rush – a tool that tries to visualise the market place beyond a keyword-by-keyword basis.

The inspiration for this post came from a conversation I had earlier this week with someone working in a finance job. He asked me the question “What do you measure in SEO”. When carrying out SEO work, there are two relevant measures: measures of productivity and measuring results...

The beauty of FireFox is the fact that you can install extensions to adjust it to your needs... As an SEO, an SEO-tuned FireFox is an important tool in my job.

In this post I reveal which FireFox extensions I use.

Today I made a guest post entitled 10 Essential SEO Tools on Roger Byrne's website. I created the blog post as a response to Josh Chamber's article 10 Great SEO tools and resources.

I've decided to create a summary of the post here at Good Web Practices...

We've talked about how to improve your search engine rankings, but how important do you think it is to have high search engine rankings for the keywords that your customers will be searching for?

Today we're going to look at some of the research that has looked at how users use search engines, and which positions you should want your website to rank for in search engines.

We have developed a simple framework which can be used to analyse websites' on-site optimisation. We have called this framework the "On-site SEO analysis framework".

The goal behind this framework is to give a structure for analysing a website's on-page optimisation for search engines. As a result, you can use this framework to analyse how good your own businesses website is optimised or search engines like Google, Yahoo and MSN.

This is the first in a series of posts covering some of the useful things you can find out with Google Analytics, starting with the Visitors Map Overlay. Building up information about your customers is incredibly useful for businesses as they are better informed to respond to the market they operate in. This post discusses some of the benefits that knowing the geographical location of your website visitors can bring.

Google currently dominates the search engine market and looks set to continue to do so in the near future especially with millions of people having Google set as their homepage. Given that so many use Google for so many reasons, this tutorial should help you be more efficient with your searching.

Blogs are everywhere, there's no denying it. With millions of readers every day and facilitated by a whole host of simple to install, low maintenance software and sites such as Wordpress, Blogspot and Blogger it's easy to jump on the bandwagon as a business without fully knowing the impact a blog can have. It is also easy to dismiss blogs as yet another form of media that has developed that is mainly used for social purposes and is just another fad, however they can have big impacts on businesses with added customer value and SEO benefits.