"Helping businesses operate more effectively online"

30

Nov

2009

4 tips to starting your keyword research with SEM Rush
Written by Ben McKay   

SEM Rush Logo Keyword research is a must for those that are keen to be extra efficient in with the potential of their website. For competitive niches, it is a must.

You can get great visibility without keyword research and competitive analysis, but trust me, it becomes a whole lot easier!!

So, there are a number of keyword research and competitive analysis tools that could help you, but here I am going to focus on SEM Rush - a tool that tries to visualise the market place beyond a keyword-by-keyword basis.

What is SEM Rush?

SEM Rush is a huge database of keywords and websites that rank against those keywords. It tracks how websites are competing for those terms in organic search results and paid search results. What I am mostly talking about here is the use of SEM Rush for organic search results following a review of SEM Rush geared-up for webmasters interested in SEO.

1. Mine Keywords

Mining keywords is usually the first port of call for any keyword research.

SEM Rush provides a huge stock of actual keywords.

  • Website Design - 6,665 keywords
  • Mobile Phones - 19,311 keywords
  • Credit Card - 17,905 keywords

Better still, you can export these keywords as csv or excel files. A good tip then is to sort alphabetically and try to make sense of these by clustering them by similar keywords / topics.

Interestingly, SEM Rush, like many keyword research tools doesnt provide keywords for pornography or many pharmaceuticals keywords, so if you are working in these sectors you might have to look elsewhere.

2. Foreign Language Keyword Research

Importantly for those webmasters that operate across markets, SEM Rush could provide an excellent option for mining keywords. SEM Rush helps with:

  • French Keyword Research
  • Russian Keyword Research
  • Germany Keyword Research
  • USA Keyword Research

The keyword analysis looks to be pretty expansive for foreign keyword research tools, so might be worth checking out by clicking on the RU, DE, FR or US tabs by the search box if you are operating in these markets. It is rare to find genuine search volume data for so many terms like this, so it is worth giving it a go if you work across a large number of languages.

3. Analysing Competitors Traffic

By typing in the domain to the search box of one of your competitors, you can see where your competitor is getting a load of their traffic. SEM Rush can therefore see where your competitors are competing most effectively, and where you can take advantage of these opportunities by mining this information.

This is what the results look like for Amazon:

SEM Rush example data

There are other tools that provide traffic volume data such as Compete.com and Alexa.com but SEM Rush goes deeper to helping to look at the upstream

4. Keyword Traffic Volume

SEM Rush scrapes search volume from Googles keyword research tool. This isnt hugely clever, but when combined with the other data it starts to stack-up as a helpful way of gauging how that keyword search volume is distributed, whether you should be operating in that sector, or whether there are more keywords you need to be targeting that could add value in the way of traffic volume from search engines.

This is an example for Money Supermarket:

sem-rush-moneysupermarket

Mine and mine and manually mine the data

With all keyword research tools, its a good idea to dig deep - especially for those terms with the most search volume and intent, as these are likely to attract the most competition. The competitiveness of these keywords should be manually checked as well as running competitive analysis tools!

About Guest Poster Ben McKay

Ben McKay is a Manchester SEO consultant, writing about managing SEO on his blog, Just Me and My, along with writing for corporate website design company, Greensplash.

Say hello to Ben on Twitter.

Have any thoughts on on keyword research tools? Any favourites? Please share!


Comments (5)Add Comment
0
Neil
January 15, 2010
90.211.41.18
Votes: +0
...

Excellent - this is a very nice tool.

Thanks

0
Andrew Wekesa
March 03, 2010
80.240.195.82
Votes: +1
...

This is very cool in

0
Timmy
March 21, 2011
109.192.216.84
Votes: +1
...

Semrush is an awesome tool.
Unfortunately it's sometimes quite confusing for me.
Recently i found 2 keywords in the google external tool:
keyword 1 9900 searches a month
keyword 2 260 searches a month

in semrush it seems completely different:
keyword 1 220 searches a month
keyword 2 3600 searches a month

If somebody has an explanation for that i would appreciate that!

0
Say Green
May 04, 2011
119.155.43.203
Votes: +0
...

McKay,

Nice post , I always use Google Keyword tool.

Thanks for this article, it’s definitely getting bookmarked.

0
Somanabolic
September 19, 2011
182.71.121.106
Votes: +0
...

I just stumbled upon your blog and required to say that I have genuinely enjoyed studying your web site posts. Any way I'll be subscribing to your feed and I hope you submit once more quickly.
http://somanabolicreview.net/

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