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We have developed a simple
framework which can be used to analyse websites' on-site optimisation. We have
called this framework the "On-site SEO analysis framework".
The goal behind this
framework
is to give a structure for analysing a website's on-page optimisation for search engines. As a result, you can use this framework to analyse how good your own businesses website is optimised
or search engines like Google, Yahoo and MSN.
Using the framework
Because it can be difficult to analyse to what extent a whole website is optimised, the first part of this framework should be performed on at least 10 pages of the website. The second part of the framework, the site wide factors, should be done on the website as a whole.
On-site SEO analysis framework
This framework is based on the idea that each page should target one keyword or key phrase.
Apply to 10 pages on the website:
| |
Yes/No |
| Is the keyword or key phrase included in: |
|
| Title tag
(preferably near the beginning) |
|
| The URL page name
(keywords separated with a hypen) |
|
| H1 tag |
|
| The body text of the page at least 3 times |
|
| ALT tags on images at least once |
|
| Bold |
|
| H2, H3 tags where relevant |
|
| The meta description tag |
|
| The meta keyword tag |
|
| Are synonyms of keywords/key-phrase used on page |
|
| |
|
| Other factors: |
|
| Depth of URL not deeper more than 4 |
|
| Well written page
(Few spelling mistakes, slang
etc.) |
|
| Page size smaller than 150kb |
|
| No evidence of keyword stuffing |
|
| Page name doesn't end in 0 (read this for an explanation) |
|
| Out-bound links to websites relevant to the
keyword and the website’s neighbourhood |
|
| |
|
| Essential check: |
|
| Are all of the above done relevantly? |
|
| Is this page a valuable resource for users
visiting the page for the keyword it has been optimised for? |
|
Apply to the whole
website:
| Site-wide factors: |
|
| Good domain name |
|
| Clean and accessible code |
|
| Content not duplicated |
|
| Well internally linked |
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| Sitemap |
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When you perform your analysis using this framework, if you have any "no"s marked in the table above, you should consider addressing them. Having a "yes" in every column means that your website is optimised to its potential.
Sources
I found these articles especially useful when creating this framework: Google ranking factors, Best practices for high traffic website, SEO checklist and Danny Dovers Web Developer's SEO cheat sheet.
Feedback
What do you think of this framework? Have we missed out any important factors?
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May 12, 2008
Votes: +1