13 Feb 2008 |
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In this post we're going to look at some of the factors we considered when we had our logo designed. We'll also be talking about the key messages we wanted to communicate through our logo, how we went about sourcing the design and how we are using the logo now. Factors considered when designing the logoAs Alex will be talking about in a future post "creating a good website logo", at the beginning of the design process, we needed to think about the core values we wanted to communicate through the logo. In addition to this, we also had some other design requirements:
What we wanted to communicate with our logoHere are the core principles and ideas we wanted to communicate with our logo, which are manifest in the work we carry out here at Good Web Practices:
Realising the logo designHow could we communicate all these factors in our logo? We decided to enrol the help of Chung-Dha, a graphic design student from the Netherlands, to help us design our logo. Chung-Dha has an excellent portfolio of logo designs which convinced us of his ability to design something just right for Good Web Practices. Chung-Dha worked hard for us and after discussions and a number of refinements he quickly came up with our final logo design. Making sure the logo was rightOnce we had our logo designed, we needed to check that the logo was right for us. We did this through getting as much feedback as possible: asking friends and clients about what they thought of the design. Sometimes our opinions aren't the same as others, so the feedback we received was useful and helped us make a few subtle changes in the logo. The final result: Simple and Effective
This is the final version of the logo which Chung-Dha came up with:
We are delighted with the logo because it meets the objectives we had at the beginning of the design process and the core values we are wanted to communicate: We have a symbol that can be used independently, the logo can reproduced in full colour, flat colours or black and white, and the logo can be used against light or dark backgrounds. Furthermore, the upwards arrow in the Good Web Practices symbol communicates the fact that we are results and impact orientated and professional. The fact that we promote best practice is shown through the 'tick mark' included in the symbol ('check mark' for our American readers). The hard working aspect of our work is shown through the little guy's effort in pushing up the arrow up which leads to the good results. We feel like the logo itself is quite Web 2.0y because of the colour of the logo (which matches our existing website colour scheme), the simple design and the use of gradients. The logo communicates the fact we are friendly because of the bright colours, rounded edges and the inclusion of a person in the logo. Finally the logo communicates simplicity because it is in itself simple. Using the logoWhen we were sure the logo was right for us, we started to use it straight away. Here are some of the places we are using our logo:
What do you think about our logo? Comments (14)
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This article is definitely worth considering as well before you start purchasing from an online logo design service. Very informative. And it'll surely help you on deciding which site to choose from when the need arises. It is by WIRED Magazine: http://www.wired.com/wired/arc...html?pg=13
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Hi Jimmy!
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There is also a whole host of information available through searching digg... Digg Logo Design
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Your blog is very much good. |
We have recently had our logo designed for Good Web Practices using a 
